Negroni – the best-selling cocktail in the world in 2024.

Negroni is a timeless classic cocktail that has come back into fashion in the past two years and experienced incredible popularity. With its unique taste, simple preparation and elegant appearance, Negroni has won the hearts of cocktail lovers around the world. But what exactly is a Negroni and how did it become so popular?

From a classic recipe to a global icon

According to legend, the cocktail was first prepared in 1919 in Florence, when Count Camillo Negroni asked his bartender to enhance his favorite Americano cocktail, adding gin instead of soda water. That’s how, they say, the Negroni was born, a cocktail consisting of equal parts gin, red vermouth and Campari, garnished with a slice of orange. Simple yet sophisticated, the Negroni quickly gained popularity among cocktail lovers. 

Elegance in a glass 

Negroni conquers with its balance of flavors. The bitterness of Campari, the sweetness of red vermouth and the aromaticity of gin create a perfect harmony in the glass. Each sip offers a layered palette of flavors that develop on the palate. In addition, the simplicity of preparation makes it accessible to everyone – only three ingredients and a few seconds of mixing are enough. The Negroni is an ideal aperitif that whets the appetite and refreshes the palate, and its universal appeal lies in its ability to adapt to different tastes by adding new ingredients, such as fruit and fruit-tinged drinks or different types of vermouth. 

How the actress from “Dragon House” ignited a viral flame 

And how did the Negroni, more than a century after its creation, suddenly become a world phenomenon? It is actually a modern digital fairy tale. Emma D’Arcy, the actress from the series “Dragon House”, was asked in a promotional video what her favorite cocktail was, and thanks to the actress’ almost childlike enthusiasm, the answer turned into a viral sensation overnight. And the answer was Negroni Sbagliato, i.e. “Negroni with a mistake” in which prosecco is added instead of gin. Her charisma and contagious passion for this cocktail quickly won over the audience. Her video was shared by millions, thousands and thousands shared recipes for their versions of the Negroni, and eventually this classic cocktail became arguably the most sought-after and best-selling cocktail in the world, inspiring a whole new generation of cocktail enthusiasts. 

With us, the Negroni is not just a cocktail – it is an expression of our passion for traditional Italian mixology. Order it and discover how it goes perfectly with our unique pizzas!